Tannoys and retail communication: Why security matters

Tannoys might play a big part in your shopping memories. We’re all used to hearing them, especially in supermarkets. But according to customers' feedback, we overwhelmingly dislike tannoys. The sound quality is perceived as poor, and the regular occurrence of crackling noises can disrupt a pleasant shopping experience. 

Evolving technology

Chatter on social media suggests that not only do customers dislike tannoys, but colleagues also find them tricky to use. For colleagues with a fear of public speaking, announcing something to an entire store can prove nerve-wracking.

Loudspeakers worked in the past. But today, tannoys struggle to cater for the rapid communication that teams in retail need. As well as being annoying, tannoys aren’t secure. The entire store can hear what is being said, which isn’t ideal for anyone.

Meeting colleague’s needs

After all that we've experienced during COVID-19, retail communications need to be quick and secure, to protect colleague safety and keep customers calm.

Alongside the traditional tannoys, we regularly see retailers using other non-secure communication tools, including walkie-talkies. Although walkie-talkies offer two-way communication, the radio signals can be intercepted by passers-by with access to a device. 

Talk securely with VoCoVo

VoCoVo's unique system uses digital frequencies, relying on a secure connection to provide a totally safe way of communicating. 

VoCoVo is different from two-way radios, using digitally encoded speech. This makes it more secure and far clearer than tannoys or walkie-talkies.  The use of duplex speech, meaning a team of colleagues can talk concurrently, is more similar to the telephone.

Alongside the security provided by digital radio, open channel communication means that colleagues needn’t ‘take turns’ to be heard. In an open, room-like format, it’s far easier to make team decisions and share information. As situations rapidly change and escalate, this retail communication technology makes a huge impact.

Explore the range

VoCoVo’s tried and tested, durable hardware stands up to the challenges of retail. With crystal clear audio, your team will be able to communicate instantly across the widest of areas. Want to know more? Contact our team today, or explore the VoCoVo range.