How better communication can help you achieve your business goals

Communication plays a crucial part in any company’s success, and understanding how important it is, is the first step.

How a business communicates internally is an illustration of the company’s culture, which is also linked to the overarching business goals and strategy. Getting communication right, and specifically internal communication, is an important consideration for all businesses and organisations, albeit that they are managed very differently!

There are many ways we communicate with each other but generally communication falls into these categories:

  • Verbal communication – spoken word. In person, on the phone, via radio and in meetings.
  • Written communication – written word. Letters, text messages, emails and other forms such as reports and memos.
  • Non verbal communication – behaviour. Facial expressions, gesticulations and body language.
  • Visual communication – images. Graphics, photos, charts, infographics and videos.

As an employee, learning to communicate better can improve your overall performance. As an organisation, helping your employees to communicate better with each other will also improve their performance.

Here are some ways better internal communication can help your team.

  • Avoiding misunderstandings and conflicts

When teams who are in a customer facing role can communicate with each other quickly and clearly, answers can be given quickly to customers and potentially difficult situations avoided. Written messages, texts, call recordings, and call or incident logs can also provide a record for any potential conflict which can be very useful after an event has occurred.

  • Meeting business goals and or KPIs

A business such as a shop or restaurant may have an overarching goal to serve a customer within a certain amount of time, or to ensure queues are no longer than a certain number of people at any one time. If staff can communicate clearly with each other then these types of goals are much more easily achieved. Additional staff can be called in to help reduce queues, or managers called in at an appropriate time to answer a customer’s question or query.

  • Improving customer service

If customer facing teams can liaise with each other on the spot for quick responses, there is an immediate positive impact on the customer’s experience. Perhaps a customer can’t find a specific product, or needs help answering a question; if a member of staff present cannot help them immediately, but can get hold of a colleague who does know the answer quickly via radio communications, then the customer is served quickly.

Health and safety

It goes without saying that communication is critical in an emergency and a vital part of responding to an incident.

Communication can also serve as a preventative measure for all things health and safety. Similarly to the points above, if colleagues can communicate with each other or the appropriate person if they see something unsafe, this can be rectified before an accident happens. If an accident or emergency does happen, clear and quick communication can make the impact of this emergency much reduced.


Speed of service and response is hugely aided by reliable, clear communication within teams. This may be a help desk at an event, or a check out in a shop, or even for security purposes on entry or exit to a building. Good, quick, clear and reliable communication solutions improve staff’s ability to react and work quickly and efficiently, sometimes directly impacting not only a business’s profitability but also customer service.

2826 help businesses communicate faster, smarter, safer via radio communications solutions and we help a multitude of businesses in different sectors. Contact us to find out more about how an improved digital or voice communications solution, tailored to your organisations’ exact requirements and challenges, can make a positive impact.

Find out more about the benefits of radio