The Goodwood Estate covers some 12,000 acres and is home to one of the largest lowland organic farms in England, its venues host the internationally famous Festival of Speed, Qatar Goodwood Festival and Goodwood Revival, three of the largest events in the British sporting and social calendar.
LIoyd McNeill, Director for Goodwood, commented: “Collectively we have been looking at the way our businesses communicate and share information, both on a day to day basis, but also when we are in full event mode, catering for up to 150,000 visitors over a weekend. When choosing a new DMR communication solution we were not willing to take shortcuts or compromise on quality; with Sepura technology I feel we have ticked all the boxes and now have a twenty-first century system that can grow with our ever evolving needs”.
The Goodwood Group of Companies has chosen 2826 to provide Sepura Digital Mobile Radio (DMR) technology to improve communications across its sites. This prestigious contract win was awarded to 2826 Limited, Sepura’s experienced Hampshire-based DMR channel partner.
Stuart Young, Director for 2826 Ltd. said: “We are proud and very privileged to be supporting the hugely diverse and talented team of people at Goodwood in the coming years by helping them to communicate clearly and efficiently thanks to Sepura’s new, rugged and dependable DMR solution”.
2826 undertook a full audit with Goodwood to understand their needs and challenges in order to put in place a solution that will provide clear, reliable communications between many staff, groups and departments across the estate on a daily basis. It was important that the solution also had flex to accommodate their complex communication requirements during their live event operations times when the estate often welcomes over 150,000 visitors on one day alone.
Spanning 12,000 acres and known for prestigious events such as the Festival of Speed and Goodwood Revival, Goodwood faced significant challenges in daily and event-specific communications due to its vast area and high visitor influxes. Handling up to 150,000 visitors during event weekends highlighted the need for a robust solution that could manage complex, dynamic communications across diverse groups and departments efficiently.
Acknowledging these challenges, Goodwood required a communication system that not only covered its extensive grounds but was also flexible enough to support various operational needs during large-scale events and daily activities. It was imperative that the new system provided clear, reliable communication to ensure seamless operations and enhance safety and coordination.
The implementation of the Sepura Digital Mobile Radio (DMR) technology at Goodwood has markedly transformed operational communications across the estate. With the new system, communication is now instant, crystal clear, and reliable, regardless of location within the vast grounds or the scale of the event being hosted. This has facilitated smoother coordination between staff, groups, and departments, contributing significantly to operational efficiency and safety.
The flexibility of the system ensures that Goodwood can adapt to the complex needs of their large events, accommodating thousands of visitors without compromise. The migration from an obsolete analogue to a cutting-edge digital system means that Goodwood is now equipped with a communication infrastructure that is not only fit for present demands but is also scalable for future needs.
"With Sepura technology I feel we have ticked all the boxes and now have a twenty-first century system that can grow with our ever-evolving needs.” - LIoyd McNeill
