Almost half of retail colleagues believe that smart technology is the key to faster customer service. Here’s how you can take advantage.

Today’s customers expect immediate answers to their questions. Thanks to VoCoVo’s voice communication technology, they won’t be disappointed.

The Research: What’s Slowing Stores Down?

VoCoVo recently carried out a survey of retail colleagues and decision-makers across the UK, USA, and Germany. The goal was to identify the main causes of in-store delays and explore how VoCoVo smart technology could help stores improve efficiency.

The Results Highlighted Three Key Challenges:

• 40% of colleagues struggle with staff shortages.
• 76% are being forced to juggle multiple tasks.
• 30% don’t feel they have received adequate training to use in-store technology effectively.

Since the pandemic shifted millions of shoppers online, customers now expect instant service and quick answers in-store. This increased pressure on retail colleagues, particularly when stores are short-staffed.

Fortunately, VoCoVo’s voice communication technology can help. It enhances colleague knowledge, reduces customer waiting times, and streamlines service. Here’s how.

Colleagues Want Effective Communication

The survey revealed that retail colleagues are facing multiple challenges at once. Staff shortages force them to multitask, affecting overall efficiency. At the same time, customers expect employees to have accurate, real-time information at their fingertips.

This is a difficult situation—but there’s a solution. 43% of colleagues said that smart technology would help them serve customers faster.

When asked for specifics, nearly a third of respondents identified portable communication devices as the best approach.

Enter VoCoVo…

Effective Training Solutions

One of the biggest causes of in-store delays is colleagues searching for information. The best way to avoid this is by providing comprehensive training so that new hires feel confident from day one.

Traditionally, training sessions take place in a classroom, requiring an experienced colleague to step away from the shop floor. Now, there’s a better way:

• VoCoVo headsets can be used to provide on-the-job training for multiple colleagues at once.
• Experienced team members can continue working while coaching new hires in real time.

According to Morgan Philips, this type of on-the-job training has been shown to:

• Speed up onboarding by 87%.
• Improve colleague retention by 50%.

Less Walking, Faster Service

Even with great training, there will be times when colleagues don’t have the answer. Instead of making the customer wait while they walk across the store, they need a fast way to find information.

VoCoVo makes this simple:

• Colleagues can use VoCoVo headsets to contact the stockroom at the press of a button—without leaving the customer’s side.
• For product queries, colleagues can instantly call an in-store expert instead of tracking them down.
• Multi-conference channels allow different departments to communicate separately, helping colleagues quickly access specialised information.

Using VoCoVo’s voice technology, the average colleague saves 1.4km of unnecessary walking per shift. This doesn’t just improve customer experience—it translates into a financial saving of over £440 a week.

Bridging the Gap Between Customers and Colleagues

Service delays aren’t just caused by colleagues searching for each other. In many cases, customers struggle to find a staff member when they need assistance.

VoCoVo eliminates this issue with smart in-store solutions:

• Two-way Call Points can be placed in areas where customers are most likely to need assistance. A customer can press the Call Point and speak directly to a colleague without searching for one.
• Call Points can also be placed on customer service and Click & Collect desks, allowing customers to request help without joining the main queue.

By improving in-store communication and knowledge sharing, VoCoVo’s solutions reduce stress for colleagues and improve service quality for customers.

Discover the VoCoVo Difference

VoCoVo’s smart technology is already transforming retail service across the UK and beyond. If you’re interested in wireless team communication solutions that can boost efficiency, improve training, and reduce customer wait times, we’d love to show you how it works.

Contact us today to arrange a free demo and see how VoCoVo can revolutionise your retail business.